Creating magic is at the heart and soul of what we do; being a part of a child's dream to become a fairy or maybe a truck. We know that these moments are just as precious to parents and they fly by faster than fairies and trucks. So we focus on the details, because that's what makes these memories special.


To be powerful in our abilities and nimble in our execution. Lead our industry, our partners and collaborate, so together we're all setting the bar higher. To go above and beyond every retailer's expectations, whether it's a fifty store test or a corporate-wide marketing initiative. Our core values are to exceed all expectations.

Our Company: Happy Threads, founded by Leo Badash in 2014, quickly became dominant in the infant and toddler licensing apparel niche. Happy Threads is a standout in quality, design and price point. Now a leading global designer, manufacturer and distributor of infant and toddler apparel, Happy Threads is the primary licensee to many recognizable and up-and-coming properties, such as Entertainment One's 'Peppa Pig' and 'PJ Masks', as well as iconic licenses such as 'Hot Wheels,' 'Curious George' and 'Thomas & Friends'. 

Our Team: Happy Threads has a team of experienced professionals working together to provide exceptional quality and design to fit your individual needs. To satisfy you with a superior product is our number one priority, whether in Sales, Design, Manufacturing or Production.

Manufacturing:  At Happy Threads we strive to conduct business with factories in accordance with high ethical and business standards. Our products are manufactured in safe and healthy work environments.

We are focused on producing apparel with the best balance of style, quality, and price. Our experienced team works closely with each customer to ensure every order is manufactured under the highest possible standards of apparel quality. We are CPSIA compliant, and have independent Quality Control agents.



Featured In:

Entertainment One Signs New Deals for 'PJ Masks' in the U.S. September 28, 2016 | By Licensing Book Online

eOne Suits Up with More U.S. Partners for TeamTO's 'PJ Masks' September 28, 2016 | By Animation World Network AWN

Mattel Builds 'Bob the Builder' June 17, 2016 | By Global License!

More U.S. Licensees Sign Up for Peppa Pig June 10, 2016 | Kidscreen

eOne Expands 'Peppa' in the U.S. June 09, 2016 | By Global License!

Neighborhood Watch: Daniel Tiger's Neighborhood Pounces on ... New Partnerships June, 2016 | By Earnshaw's Magazine

eOne Grows 'Peppa Pig' Brand in the U.S. June 08, 2016 | By Animation World Network AWN

eOne's Super Preschool Heroes June 01, 2016 | By Global License!

eOne Expands 'Peppa' in the U.SJune 20, 2014 | By Global License!

Stay in touch with us on our social networks.
Follow us on Instagram or Facebook to see what Moms and their kids are saying about our clothes!





Happy Threads is committed to enriching the lives of children in need and giving back to the community at large. 

We support a number of organizations, all of whom are dedicated to making children whose well-being is compromised happy. Through product donations and financial contributions, Happy Threads actively makes the lives of children in need better.






 530 7th AVE, FLOOR 1 MEZZ 
NEW YORK, NY 10018


195 Raritan Center Parkway 
Edison, NJ 08837
Tel: 212 641 0020

                                                      Please email inquiries to: info@happy-threads.com


Room 2206,Building C,GCIG IFC,
ShenNan Road,FuTian District,Shenzhen